John Hancock | Vitality Prospect Multi-Channel Campaign

This project used a multi-channel approach with mail, email, and targeted Facebook advertising all driving to a landing page to generate interested and informed leads. John Hancock has partnered with Vitality to promote a healthy lifestyle, and in return reduce rates on term life insurance. The result is a fun, focused concept that is intriguing and informative. Emphasis was placed on making JH look like "not your parents life insurance company."