Sony PlayStation Cross-Branded Microsite

Sony wanted to engage PlayStation customers via a cross-branded experience containing PlayStation, Sony Electronics, and Sony Rewards elements. Customers are driven to this targeted e-commerce microsite by email and PlayStation console. Differentiation for this campaign is emphasized through Sony Rewards point opportunities. Customers are incented to earn points throughout the experience – increasing engagement and likelihood of conversion.

This microsite template will be leveraged for future cross-branded promotional sites.