Scottsdale Visitor's Bureau Holiday Promotion

We reached out to 250,000 highly targeted prospects in a joint effort between Scottsdale Convention and Visitor's Bureau, and 11 area luxury hotels to fill their rooms during a relatively quiet, but beautiful time of year in Scottsdale. With a postcard, selfmailer, email, banner ads and a sales sheet for travel agents all funneling prospects to a responsive landing page, this was a true multi-media campaign. Oh, and it was a huge success!